Ind. Dealer Courtney Cole Loses Cancer Battle
Courtney Cox Cole, the former sixth-generation co-owner of Indiana’s Hare Chevrolet and member of the Indiana Basketball Hall of Fame, has died at 48 from complications related to lung cancer.

Courtney Cox Cole, former sixth-generation co-owner of Hare Chevrolet of Noblesville, Ind., has died following a five-year battle with cancer.
Photo by Tom Britt via Flickr
NOBLESVILLE, Ind. — Former Indiana auto dealer Courtney Cox Cole died Sunday at 48 after losing a battle with lung and bone cancer, her family announced on the Team Courtney Strong Facebook page.
“She was a true warrior and champion at everything she did in life, including [fighting] this horrible cancer,” they wrote. “She was surrounded by family and loved ones when she passed. … Thank you so much for all your prayers and thoughts. She was a very loved woman by all, and we will miss her immensely.”
Cole, a lifelong athlete and nonsmoker, was first diagnosed in 2014. She and sister Monica Peck had assumed ownership of Hare Chevrolet of Noblesville, Ind., from parents Dave and Jackie Cox (née Hare) in 2008. The pair’s “Sisters of Savings” ad campaign raised their profiles in their community — sales reportedly doubled within a year — and industrywide.
“You may feel panic setting in. But in this business, we learn so much by going for it.”
Cole was a regular contributor to Auto Dealer Today from 2011 to 2013, offering practical and inspirational advice to fellow dealers and managers. In her final entry, she summed up her approach to investing in new tools and profit centers.
Read: Courtney Cole: Jump Right In
“The conditions are never going to be perfect,” she wrote. “You just have to get in and bloody your nose. But you also have to realize you may have to take three steps forward and two steps back — or three steps forward and four steps back, at least at the beginning — before you begin to make progress. It can sometimes be painful. You may feel panic setting in. But in this business, we learn so much by going for it.”
Cole and Peck sold Hare Chevrolet to Asbury Automotive Group in 2017. That year, she began to chronicle her battle with cancer in a series of columns for the Hamilton County Recorder. She also reflected on her days as a star basketball and golf player at Noblesville High and Indiana University; she was inducted into the Indiana Basketball Hall of Fame in 2015.
“It is a constant mental game,” Cole wrote in March 2017. “I am very thankful for my athletic background as it allows me to have an attitude to compete against this disease. It is definitely the toughest competition that I have ever encountered. I rely on my sports background to provide me with an ‘attitude’ to conquer this major setback.”
Originally posted on Auto Dealer Today
More Showroom

Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →
Mid-Atlantic Ford Store Has New Owner
A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.
Read More →
Porsche Dealership Breaks Ground in Illinois
Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.
Read More →
Michigan Auto Group Acquires Ohio Rooftops
Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.
Read More →
California VW Dealers Go After Scout
The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.
Read More →
EVs Gain Traction in Europe
First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.
Read More →
California Holds EV Lead Despite Annual Decline
At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.
Read More →