SANTA MONICA, Calif. — This month's new vehicle sales
(including fleet sales) are expected to be 685,000 units, a 41.4 percent decrease
from February 2008 but a 4.6 percent increase from January 2009, according to Edmunds.com.
The Seasonally Adjusted Annual Rate (SAAR) for the month is expected to be
9.3 million, down from 9.6 million in January 2009.
February 2009 had 24 selling days, one less than last February 2008. When
adjusted for this difference, sales decreased 38.9 percent from February 2008.
(The chart below sets forth other unadjusted and adjusted comparisons.)
Change from February 2008 (adjusted for fewer selling days)
Chrysler -53.1%
Ford -47.5%
General Motors -46.2%
Honda -32.1%
Nissan -32.9%
Toyota -36.3%
Industry Total -38.9%
Change from February 2008 (unadjusted for fewer selling days)
Toyota -38.8%
Industry Total -41.4%
“The SAAR stabilized during the last four
months, but now we anticipate another decline in February,” observed Jesse
Toprak, executive director of industry analysis for Edmunds.com. “The fluctuation in car sales and the
instability of the stock market are just two examples of the volatility in
the marketplace, which is wrecking havoc on consumer confidence and hampering
any economic recovery.”
The combined monthly U.S. market share for Chrysler, Ford and General Motors
(GM) domestic nameplates is estimated to be 44.2 percent in February 2009, down
from 52.2 percent in February 2008 but up from 43.0 percent in January 2009.
"Of the Big Six, Toyota is the only automaker that we expect will report a month-over-month
decline when announcing February sales,” commented Michelle Krebs,
senior editor of Edmunds' AutoObserver.com. "The plight of the auto industry
cannot be blamed solely on the mistakes of Detroit automakers, but rather is caused
by lagging demand for new vehicles across the board."
Edmunds.com predicts Chrysler will sell 67,000 units in February 2009, down
55.0 percent compared to February 2008 but up 9.1 percent from January 2009.
This would result in a new car market share of 9.8 percent for Chrysler in
February 2009, down from 12.8 percent in February 2008 but up from 9.4 percent
in January 2009.
Edmunds.com predicts Ford will sell 96,000 units in February 2009, down 49.6
percent compared to February 2008 but up 5.5 percent from January 2009. This
would result in a new car market share of 14.1 percent of new car sales in
February 2009 for Ford, down from 16.3 percent in February 2008 but up slightly
from 14.0 percent in January 2009.
Edmunds.com predicts GM will sell 139,000 units in February 2009, down 48.4
percent compared to February 2008 but up 8.4 percent from January 2009. GM's
market share is expected to be 20.3 percent of new vehicle sales in February
2009, down from 23.1 percent in February 2008 but up from 19.6 percent in
January 2009.
Edmunds.com predicts Honda will sell 75,000 units in February 2009, down
34.8 percent from February 2008 but up 5.9 percent from January 2009. Honda’s
market share is expected to be 11.0 percent in February 2009, up from 9.9
percent in February 2008 and up from 10.8 percent in January 2009.
Edmunds.com predicts Nissan will sell 55,000 units in February 2009, down
35.6 percent from February 2008 but up 3.1 percent from January 2009. Nissan's
market share is expected to be 8.1 percent in February 2009, up from 7.4
percent in February 2008 and down slightly from 8.2 percent in January 2009.
Edmunds.com predicts Toyota will sell 111,000 units in February 2009, down 38.8 percent from February 2008
and down 5.0 percent from January 2009. Toyota's
market share is expected to be 16.3 percent in February 2009, up from 15.6
percent in February 2008 but down from 17.9 percent in January 2009.