Interactive Online F&I Training Helps Dealerships Adapt to Current Conditions
CNA National is offering live, online training in coordination with Reahard & Associates.
CNA National is offering live, online training in coordination with Reahard & Associates.
SCOTTSDALE, Ariz.—In order to help dealerships maintain critical F&I income during these atypical times, CNA National is offering live, online training in coordination with Reahard & Associates. “F&Innovations” consists of six classes that focus on presenting F&I products effectively, even in a socially distanced environment. These newly developed sessions address everything from “Selling Through the Mask” to “Adapting to Online Customers” and more.
CNA National is offering live, online training in coordination with Reahard & Associates.
“We are excited to offer this valuable educational opportunity,” said Jeff Weston, chief revenue officer for CNA National. “Thanks to our long-standing relationship with Reahard & Associates, we are able to invite all F&I managers nationwide to register and participate.
“We are also pleased to provide special discounts to dealerships that are signed with CNA National, as well as to those with an AIADA membership.”
Each course stands on its own so F&I managers can register for all six or choose only those that appeal to them. The program starts on September 29 with the following schedule:
Tuesday, September 29: Selling Through the Mask
Wednesday, October 14: 10 Proven Profit Multipliers
Tuesday, October 27: Adapting to Online Customers
Wednesday, November 11: Winners and Weepers
Tuesday, December 8: F&I From Zip to Zoom
Wednesday, December 16: Getting Past the Plexiglass
For class descriptions, details on pricing and to register, visit cnanational.com/training.
Originally posted on P&A Magazine
More F&I
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →