Interactive Online F&I Training Helps Dealerships Adapt to Current Conditions
CNA National is offering live, online training in coordination with Reahard & Associates.

CNA National is offering live, online training in coordination with Reahard & Associates.
SCOTTSDALE, Ariz.—In order to help dealerships maintain critical F&I income during these atypical times, CNA National is offering live, online training in coordination with Reahard & Associates. “F&Innovations” consists of six classes that focus on presenting F&I products effectively, even in a socially distanced environment. These newly developed sessions address everything from “Selling Through the Mask” to “Adapting to Online Customers” and more.
CNA National is offering live, online training in coordination with Reahard & Associates.
“We are excited to offer this valuable educational opportunity,” said Jeff Weston, chief revenue officer for CNA National. “Thanks to our long-standing relationship with Reahard & Associates, we are able to invite all F&I managers nationwide to register and participate.
“We are also pleased to provide special discounts to dealerships that are signed with CNA National, as well as to those with an AIADA membership.”
Each course stands on its own so F&I managers can register for all six or choose only those that appeal to them. The program starts on September 29 with the following schedule:
Tuesday, September 29: Selling Through the Mask
Wednesday, October 14: 10 Proven Profit Multipliers
Tuesday, October 27: Adapting to Online Customers
Wednesday, November 11: Winners and Weepers
Tuesday, December 8: F&I From Zip to Zoom
Wednesday, December 16: Getting Past the Plexiglass
For class descriptions, details on pricing and to register, visit cnanational.com/training.
Originally posted on P&A Magazine
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →