WESTLAKE VILLAGE and TORRANCE, Calif. — J.D.

Power and Associates is working with Special Finance's sister publication, F&I Management & Technology magazine, to seek feedback from dealer principals for its 2009 Dealer Financing Satisfaction Study. The project will give dealers a chance to evaluate lender performances in prime retail credit, subprime retail credit, floorplanning and retail leasing.

First

published in 1994, the annual study has been a platform for dealers to provide

feedback on lenders and their services. Dealers have the opportunity to share

what is most important to their dealership and how lenders, including captives,

banks, independent providers and credit unions, are performing.

Dealers

will provide in-depth evaluations of their key finance providers, based on volume

of business, and all aspects of that relationship. Dealers will also rate the

importance of full-spectrum lending and provide insights on the relationship

between selection of a provider for floor planning and retail financing.

For

each survey completed, J.D. Power and Associates will contribute $2 to a

charity of that dealer’s choice from a list of six options.

Based

on the study’s results, J.D. Power and Associates will rank lenders in four

segments: prime retail credit, subprime retail credit, retail leasing and floor

planning. Finance providers must be evaluated by at least 50 dealer respondents

in order to be eligible for award consideration.

Deadline to participate in the J.D. Power and Associates 2009 Dealer Financing

Satisfaction Study is May 8, 2009. To participate, click here, or visit

www.jdpowersurveys.com/dealerstudy.