Toyota Motor Corp., Honda Motor Co., Nissan Motor Co. and other Japanese automakers plan to offer less customer incentives this year in the United States as they release new vehicles and expect sales to increase, executives
said, according to Bloomberg News.
"The overall incentive spending will probably be lower and we are already seeing our average incentives falling" in the last quarter of
2002, said Honda Executive Vice President Koichi Amemiya at the Detroit auto show, citing stronger demand for its models, including the new Accord sedan, Pilot and Element sport utility vehicles.
As Japanese automakers expand their lineups in North America, they are increasing output locally to lower costs and shield themselves from currency fluctuations, according to Bloomberg News. Toyota, Honda and Nissan's combined production capacity in North America will be about 3.97 million units in 2003, up a whopping 19.6 percent from 3.32 million units last year, analysts said.