FI showroom red and grey logo
MenuMENU
SearchSEARCH

Japanese Brands Tops Edmunds.com's ‘Most American’ Cars List

Consumers looking for an American-made car might be surprised to learn that toping Edmunds.com’s list of ‘most American’ cars are Japanese brands Toyota and Honda.

by Staff
July 2, 2013
3 min to read


SANTA MONICA, Calif. — Patriotic shoppers looking to buy American-made cars over the Fourth of July holiday might be surprised to learn that Japanese brands Toyota and Honda produce some of the "most American” vehicles on the market. In fact, according to Edmunds.com, the “most American” vehicle in four of eight vehicle segments is made by one of the two Japanese brands.

Edmunds.com’s analysis found that the Toyota Avalon (80 percent U.S./Canadian content) was the “most American” car among sedans. The Toyota Tundra (75 percent) and Toyota Venza (65 percent) each tied for the “most American” vehicle distinction within the Trucks and Wagons categories, respectively. Meanwhile, Honda Crosstour (75 percent) is the “most American” car among hatchbacks.

Ad Loading...

‘MOST AMERICAN’ VEHICLES, BY CATEGORY

Category

Vehicle

% U.S./Canadian Composition*

Convertibles

Chrysler 200

74%

Coupes

Chevrolet Camaro

71%

Hatchbacks

Honda Crosstour

75%

Minivans

Dodge Grand Caravan

80%

Sedans

Toyota Avalon

80%

SUV/Crossovers

Ford Expedition

80%

Trucks

(tie) Ford F-150, Toyota Tundra

75%

Wagons

(tie) Cadillac CTS Wagon, Toyota Venza

65%


* -   percentage of U.S./Canadian content based on information reported by carmakers to the National Highway Traffic Safety Administration (NHTSA) under the American Automobile Labeling Act (AALA).

 “In a world of global supply chains, buying an ‘American’ car can be difficult,” said Carroll Lacnit,  Edmunds.com consumer advice editor. “A car’s ‘American-ness’ is often in the eye of the car shopper and the manufacturer. The 2013 Avalon, for example, was designed, engineered and manufactured in the United States, and 80 percent of its content is domestic. Many car buyers, however, reject the idea that a company based in Tokyo City makes ‘American’ cars.”

Finding a car that's born and bred in the United States was supposed to be made easier by the American Automobile Labeling Act (AALA), which requires carmakers to provide parts-sourcing and manufacturing information to car buyers. But the AALA list, which Edmunds.com used for its analysis, can be puzzling, the online vehicle information site said. Under its provisions, for example, the term "American" means either U.S. or Canadian content.

To comply with AALA, the window sticker of a new car must have a section that shows:

Ad Loading...
  • The percentage of U.S./Canadian parts content for the car line.

  • The names of any countries other than the U.S. and Canada that individually contribute 15 percent or more of the equipment content, and the percentage of content for each such country, to a maximum of two countries.

  • The final assembly point by city, state (where appropriate) and country.

  • The country of origin of the engine.

  • The country of origin of the transmission.

  • A statement that explains that parts content does not include final assembly (except the engine and transmission), distribution or other non-parts costs.

Ultimately, said Edmunds.com, car buyers still have to decide if those factors add up to their personal definitions of an “American” car.


More F&I

$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Ad Loading...
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Ad Loading...
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Ad Loading...
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →