JM&A Group Makes Virtual F&I Available to All Dealer Customers
JM&A Group is bringing the Virtual F&I playbook, model and strategy to all of its existing dealer customers across the country.

JM&A Group is bringing the Virtual F&I playbook, model and strategy to all of its existing dealer customers across the country.
Image by Tumisu from Pixabay
JM&A – JM&A Group, one of the largest independent providers of finance and insurance (F&I) products in the automotive industry, is bringing the Virtual F&I playbook, model and strategy to all of its existing dealer customers across the country.
We view Virtual F&I as the long-term solution for dealers interested in making an investment in the development of an omnichannel approach to vehicle sales.
Since 2018, JM&A has been vigorously piloting and testing Virtual F&I with five different dealership groups in the market.JM&A’s Virtual F&I has supported more than 1,000 virtual deals while maintaining profitability per vehicle retailed and selling an increased number of products per deal. While this new model has been an evolution and a learning process, dealers who have partnered with JM&A have seen great gains both from a business perspective and in customer satisfaction during the pilot phase.
For years, the changing demands of automotive customers have propelled dealerships and their service providers to implement faster, more streamlined processes to complete the sales transaction. With JM&A’s Virtual F&I process, dealers receive:
Proven best practices on how to facilitate the F&I transaction using video communication technology, regardless of where the consumer and F&I manager are physically located.
A comprehensive Virtual F&I playbook, including process maps, rollout plans, thought tracks, technical requirements, and other resources to support the implementation and management of Virtual F&I at scale.
Strategies on how to utilize Virtual F&I to complete more F&I transactions and outperform industry standards.
“We view Virtual F&I as the long-term solution for dealers interested in making an investment in the development of an omnichannel approach to vehicle sales,” said Forrest Heathcott, president of JM&A Group. “Now, more than ever, our goal is to simplify the F&I process, making it more efficient and profitable for our dealer customers while enhancing the digital experience for the consumer.”
JM&A’s field team of trained subject matter experts are prepared to help bring a Virtual F&I process to its dealer customers so they can be at the forefront of digital retail, provide a modern customer experience and increase profitability.
“Given the environment we find ourselves in with the COVID-19 pandemic, we have decided to accelerate our efforts and feel it's important to help dealers deliver F&I virtually so they can serve their customers as best they can,” added Heathcott.
Learn how JM&A can make Virtual F&I a reality for you.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →