Kia, Scion Partner With Cars.com on CPO Programs
Kia and Scion to promote CPO vehicles on Cars.com's online marketplace.
CHICAGO — Cars.com, the online automotive marketplace, announced that both Kia Motor Company and Scion have partnered with the site to promote their respective certified pre-owned vehicles.
“Cars.com receives 24 million visits from in‐market consumers per month to its desktop site and mobile properties, providing one of the largest audiences of highly qualified, ready‐to‐buy car shoppers in the industry,” said Tom Loveless, executive vice president of sales with Kia Motors America.
Owen Peacock, Scion national marketing and communications manager, added, “Scion is excited to have our Scion Certified Pre‐Owned program promoted with Cars.com as we continue to attract new buyers to our award‐winning products.”
According to a recent Cars.com study, more than half of online CPO shoppers believe a CPO vehicle is worth an extra $1,000‐$2,500 over the price of a non‐certified used vehicle. Many CPO shoppers consider certified pre‐owned vehicles a more affordable alternative to buying new — nine in 10 luxury CPO shoppers and eight in 10 non‐luxury shoppers are cross‐shopping new vehicles. Seventy percent of all CPO shoppers are also open to buying a non‐certified used vehicle.
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