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Just in time for the spring selling season, carmakers are trying -- ever so carefully -- to nudge up prices. Detroit's Big Three have been
trying to push through nickel-and-dime sticker-price hikes in various ways since late last year, in addition to scaling back the wild and
crazy zero-percent-for-60-months financing offers that goosed sales to record levels last fall, according to the Wall Street Journal.
The real question is whether these price increases will stick, and whether they will make a difference to the bulk of consumers still fixated on cash rebates and monthly lease payments, according to the Journal.
Bob Kurilko, vice president for product development and marketing at Edmunds.com, keeps tabs on the industry's pricing trends. Kurilko said prices for a lot of popular vehicles are up between 1 percent and 2 percent since last
fall, moves he characterizes as typical of the industry's penchant for mid-model-year pricing adjustments.
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
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In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
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What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
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How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
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More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
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It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
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Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
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Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
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