Market Scan Information Systems, the source of Profitcenter, a solution automobile retailers utilize to automate their sales and financial transactions, has announced a new training and support program designed to help automotive retailers maximize the benefits of their Profitcenter solution through 1-1 customer support.

The company says a key component of the program is the availability of comprehensive reports and analysis that measure Profitcenter’s overall effectiveness and contribution to the dealership. These reports are used by Market Scan customer support managers to counsel dealership management and sales teams on ways to leverage the system to increase profits, improve processes, and reduce the time it takes to close sales.

“In the past eighteen months we’ve added many enhancements to our Profitcenter system, from detailed one screen A-B pencils, to a database of used vehicle auction values, to DMS integration and the all-new Quik Sales Kiosk™, to name just a few,” said Ron Means, CEO of Market Scan Information Systems. “These changes make it more important than ever for us to provide individualized support that helps our customers take advantage of the system’s unique advantages and ensure they achieve the maximum return on investment.”

As part of the new program, Market Scan customer support managers will maintain a detailed support record for each dealership along with a customized “receipt” (progress report) outlining the most recent activity. These reports can be used to identify sales trends, productivity improvements, increased profits, and system usage, says the company.

The company says a Market Scan customer support manager will review the data 1-1 with the customer to help identify components of Profitcenter that may be underutilized and develop strategies for accelerating use through training and other means.

“We know that by working directly in a 1-1 environment on-site with our customers, we can gain first-hand knowledge about their successes and challenges, and about features they would like to see included in Profitcenter. By listening to our customers and providing 1-1 personal interaction once a month, we will be able to continue delivering the industry’s most effective sales solution,” commented Frank Ah Sue, national director of customer support. “Our customers should expect no less.”

Through this new program, the company says dealership management will be provided with tips and strategies on a wide range of topics from overcoming severe negative equity to working live A/B pencils to scanning every deal to verify accuracy and create a payment spread, and more.

To complement the increased focus on supporting dealership personnel in their use of Profitcenter, Market Scan says it is expanding its technical support teams in the field. These new field support personnel will work side-by-side with Market Scan’s customer support managers and the managers at automotive retailers to ensure Profitcenter is optimized to perform at peak levels based upon a dealer’s specific needs.

About Market Scan Information Systems

Founded in 1988, Market Scan Information Systems, Inc. is known as a specialist in financing software solutions for automotive dealers. The company’s flagship line, Profitcenter™, delivers a wide range of integrated solutions and services designed to speed transaction time and to increase profits and customer satisfaction, says the company. Market Scan is headquartered in Westlake Village, Calif., and has offices and training centers in New York, Cincinnati, Ohio, and Tampa, Florida. Additional information about the company is available through 1.800.MKTSCAN (1.800.658.7226).