IRVINE, Calif. -– In a move to boost brand loyalty at local dealerships, Mitsubishi Motors of North America Inc. has begun using Autobytel's service customer retention program. Autobytel's program, dubbed Retention Performance Marketing (RPM), is helping power Mitsubishi's new Diamond Care Service Marketing Program.

RPM provides customer service reminders via e-mail, phone and direct mail. Moreover, RPM can create personalized Web pages on dealership sites. By subscribing to Autobytel's RPM program, Mitsubishi's approximately 650 dealers nationwide will be meeting a key criterion for Mitsubishi Diamond Quality Management Certification.

"A great dealership service experience –- and, in turn, a great vehicle ownership experience -- isn't just good for the dealership; it builds loyalty for the brand as well," said Joe Currier, director of after-sales.