Modern Collectibles: Discontinued Values Vary Wildly
A new report from Black Book uncovers the reasons behind recent product cancelations and shows that no two discontinued models depreciate alike.


The Toyota FJ Cruiser has enjoyed sustained popularity since wrapping production in 2014-MY, increasing in value by more than 25% compared with other vehicles in its segment, according to a new report from Black Book. Photo courtesy Toyota Motor Sales USA Inc.
LAWRENCEVILLE, Ga. — Black Book (div. Hearst) released a new analytics-driven report that looks at why certain vehicle models were discontinued over the last several years and how they’ve retained their values.
Analysts noted that some car and truck models, despite their popularity, are discontinued simply because manufacturers move production strategies in a new direction. Such models appear to retain their values better than their segment average, while others see retention values plummet. Black Book conducted an analysis that includes a mix of small and midsize cars, trucks, SUVs, and minivans. Their discontinuation dates vary over the last few decades, and the reasons for their discontinuation are as diverse as the vehicles themselves.
As an example of this analysis, Black Book data shows that the Toyota FJ Cruiser, whose last model-year was 2014, has actually gone up in value by 25.7% compared to other vehicles that were listed in its segment. The Hummer H2 is second-best in retention at 18.5%.
The FJ Cruiser was acclaimed for its off-road performance and known for its quirky combination of a wide stance and short wheelbase. In 2014, the FJ Cruiser’s last model-year of production, it sold only about 14,000 units. Given the uniqueness of this vehicle and the relative high demand from enthusiasts, it became a modern collectible. The change in three-year retention for FJ Cruisers was a whopping 26 percentage points better than the average for the midsize SUV/CUV segment.
Conversely, the Mazda MPV minivan, last produced in 2006, has lost 15.8% of its value compared to other vehicles in its segment, and the Mercury Milan has lost 9.5% compared to others in its segment since it was discontinued in 2011.
To view the complete analysis, click here.
More F&I

Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →