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Visitors to the NADA Convention can stop by NADA Booth #2562N for details on how Rhino Linings has brought dealers a proven way to bring more revenue into their business. According to Rhino Linings, this entails adding Rhino Linings to the dealership and offering customers access to the sprayed-on truck bed liner as part of the F&I package.
Since, according to the company, the Specialty Equipment Market Association (SEMA) reports that the
average light truck buyer adds $1800-$2500 worth of aftermarket accessories
within 90 days of purchase, auto dealers can generate considerable revenue
by offering these accessories to the buyer directly. In fact, reported F&I
Management & Technology in August/September 2002, "some high-volume dealers
add as much as $100,000 a month or more to their bottom lines through
aftermarket profits alone."
According to the company, auto dealers who add Rhino Linings to their service departments can:
Make up to $300 on each sale
Make money on the finance charge
Limit their liability (avoid off-site collision or damage
when driving to another Rhino Linings dealer)
Control quality of application since they do it themselves
"We've been offering Rhino Linings for nine months now and it's been a good
profit center," said Pete Sutherland of Sutherland Chevrolet (Nicholasville,
KY). "We are already spraying about five trucks a week."
Jody Faris, owner of Performance Plus Used Trucks & Cars (Newton, KS), is
spraying two to three trucks a day with Rhino Linings. "It drives in more
people," Faris said. "And it works in our favor when people who come in just
for the Rhino end up looking at our truck lot too. I've also been very
impressed with Rhino Linings USA sales support, training, and interest in
helping me build my business."
Rhino Linings USA, Inc. is a specialist in sprayed-on polyurethane
linings that protect truck beds and hundreds of other surfaces from impact,
abrasion, corrosion and chemicals. They will be at NADA Booth #2562N to speak
with automobile dealers.
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