NAE/NWAN Announces New Partnership with Ultimar
The newly-formed partnership allows NAE/NWAN to provide direct manufacturer access to Ultimar’s industry-leading interior and exterior surface protection product technologies.

The newly-formed partnership allows NAE/NWAN to provide direct manufacturer access to Ultimar’s industry-leading interior and exterior surface protection product technologies.
Image via Pixabay.com
CLEVELAND, Ohio – National Automotive Experts and NWAN (NAE/NWAN) is pleased to announce their partnership with Ultimar, Inc.
As a provider to the auto, powersport and RV industries, it is important for us to have programs that are available across each industry.
The newly-formed partnership allows NAE/NWAN to provide direct manufacturer access to Ultimar’s industry-leading interior and exterior surface protection product technologies. Ultimar and the entire Granitize Family of Products are known throughout the chemical industry for their high-performance appearance protection products, EPA antimicrobials and EPA disinfectants. Their products include protection for the exterior painted surfaces of a vehicle, the interior fabric and leather/vinyl surfaces, as well as Bac Shield™ - an antimicrobial product proven to eliminate 99% of germs and microbes.
“We are very excited to offer Ultimar’s full suite of appearance products,” said David Neuenschwander, President of NAE/NWAN. “As a provider to the auto, powersport and RV industries, it is important for us to have programs that are available across each industry. Our relationship with Ultimar further enhances our chemical product offerings.”
Ultimar's chemicals can be paired with any of NAE/NWAN’s surface protection product warranty agreements. These agreements provide consumers with protection from weather-induced fading, UV exposure, oxidation, hard water etching, bird droppings, tree sap, road salt, road de-icing agents, acid rain, insect damage, including love bugs, accidental spray paint overspray and industrial fallout. Coverage is also provided for the interior fabric and carpet against stains, dye transfers, rips, cuts, tears, punctures and burns. Antimicrobial protection inhibits odors, mold, mildew, fungus, microbes, germs, bacteria, viruses and odors from harmful microbes.
“Ultimar is blessed to partner along with NAE/NWAN,” said Marty Raymondo, President of Ultimar. “The Ultimar technology is unique and unlike the everyday appearance products. These technologies have been used by transportation industry giants such as Boeing, Learjet, and Rolls Royce. Ultimar’s cutting-edge technology, together with NAE/NWAN’s exceptional service, excites us to have the responsibility in assisting all NAE clients to not only maximize profits, but more importantly, to provide their clients with worry-free performance appearance products that will maintain the like-new appearance for many years.”
The new program is available for installation at eligible dealerships now. Contact Cliff Childers for additional information.
National Automotive Experts is a leading provider of auto, RV, and powersport F&I products. For more information, visit www.naenwan.com or call 877-222-1645.
Originally posted on Auto Dealer Today
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →