FI showroom red and grey logo
MenuMENU
SearchSEARCH

New-Car Affordability Better But Still Worse Year-Over-Year

Multiple factors drive down purchase costs, which is still well above what most households can afford.

March 17, 2023
New-Car Affordability Better But Still Worse Year-Over-Year

The estimated average monthly payment dropped to $765, still well above what average U.S. households can afford.

IMAGE: Pixabay/Mikes-Photography

2 min to read


The average monthly new-vehicle payment fell in February due to a mix of factors driving down the cost of ownership, though affordability remained worse than a year earlier and still well above what the typical U.S. household can afford.

The estimated average monthly payment was at its lowest since October, falling about 2% month-over-month to $765 after peaking in December at $789, according to the Cox Automotive/Moody’s Analytics Vehicle Affordability Index.

Ad Loading...

Consequently, the estimated weeks of median income needed to buy the average new model dropped from 44.2 in January to 43.2, still up 7% year-over-year.

Cox credited not just lower vehicle prices but also more incentives, growing consumer incomes, and a lowered average loan rate, for increased affordability.

The median income increased slightly by 0.3%, while Kelley Blue Book data show manufacturer incentives also increased and the average new-vehicle transaction price fell 1.4%. Meanwhile, the average new-vehicle loan interest rate fell to 9.2%.

Despite the affordability improvements, Cox Chief Economist Jonathan Smoke said the typical U.S. household can afford just $400 worth of vehicle loan payment per month.

“With an average monthly payment of nearly twice that,” he said, “the new-vehicle market remains heavily skewed toward the most affluent buyers.”

Ad Loading...

A year earlier, incentives were more plentiful and new-car prices and loan rates lower, as the Federal Reserve has since raised borrowing rates multiple times.

LEARN MORE: Auto Shoppers' Woes to Continue in 2023

 

Originally posted on Auto Dealer Today

More Auto Finance

$5 bill poking out of blue jeans pocket
Auto Finance•by Hannah Mitchell•October 14, 2026

Interest Rates Further Squeeze Auto Consumers

Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.

Read More →
Staircase with no rails next to red-painted wall
Auto Finance•by John Tabar•October 8, 2026

Mind Your Process

Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.

Read More →
Scrabble letter tiles spelling fraud
Auto Finance•by Gil Van Over•September 30, 2026

Top Five Credit Application Fraud Flags

Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.

Read More →
Ad Loading...
Paper money, car key fob and calculator
Auto Finance•by Hannah Mitchell•September 14, 2026

More Auto Loans for the Taking in August

Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.

Read More →
A fan of $100 bills sitting on a white envelope
Auto Finance•by Hannah Mitchell•August 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Ad Loading...
man sitting at desk using a calculator
Auto Finance•by Lauren Lawrence•August 10, 2026

Auto Refi Savings Surge

Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.

Read More →
Tiny toy car in front of small stacks of coins
Auto Finance•by Hannah Mitchell•August 5, 2026

Subaru Enters Lending Business

The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Finance•by Lauren Lawrence•August 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
Photo of document next to calculator and inkpen
Auto Finance•July 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →