Nissan Takes Step Back in Full-Size Truck Market
Nissan will end production of the diesel V-8 variant of the Titan XD in December after failing to capture more than a fraction of U.S. full-size pickup sales in the first half of 2019.

Nissan will end production of the diesel-powered Titan XD pickup in December.
Photo courtesy Nissan North America
(Bobit) — Nissan has deleted the diesel-powered Titan XD pickup from its lineup as of December 2019 and will replace it with a gasoline-powered model, according to a letter sent to U.S. dealers last week. First reported by The Drive, the move comes less than four years after the 5.0-liter V-8-powered XD was introduced in late 2015 for the 2016-MY.
In the letter, Billy Hayes, division vice president of sales for Nissan North America, said the deletion will allow the factory to focus its resources on a “stronger, more focused” Titan lineup.
“We are simplifying the Titan lineup to focus our efforts on models that maximize opportunities to attract retail customers in the market for a full-size truck,” Hayes wrote, in part.
Backed by a five-year/100,000-mile bumper-to-bumper warranty, the 310-horsepower Cummins V-8-powered XD delivers 310 horsepower, 555 pound-feet of torque, and a maximum towing capacity of 12,830 pounds.
But the truck failed to help Nissan steal a significant number of customers from segment leaders Ford, Chevrolet/GMC, and Ram. Automotive News reports Nissan sold 18,026 full-size trucks in the first half of this year, earning a 1.5% market share; Ford sold 448,398 in the same period.
In his letter to dealers, Hayes promised a “dramatically refreshed” Titan will make its debut at September’s Texas State Fair.
Originally posted on Auto Dealer Today
More Showroom

European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →
Mid-Atlantic Ford Store Has New Owner
A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.
Read More →