ALBANY, N.Y. -- A New Jersey auto dealer will pay $47,000 for television ads that ran in New York that Attorney General Eliot Spitzer called false and deceptive.
The Ramsey Auto Group promised “$0 down,” but payments were required when leases were signed, said Spitzer. This was mentioned only in footnotes during the ads, according to an Associated Press report.
The dealership was also accused of advertising low prices and low borrowing rates without disclosing that only special groups qualified. These groups included military personnel, recent college graduates and consumers with top credit.
In addition, other claims against the dealership included promoting low financing rates without disclosing that consumers would have to forgo large rebates and including fine-print footnotes that “contradicted or materially altered” the message of the ad, said Spitzer.
The dealership admitted no guilt in the settlement, reported the AP.
State Supreme Court Justice Louis Barone of Westchester County signed a court order permanently barring the dealership from violating New York laws that prohibit false advertising. The Ramsey Auto Group operates nine dealerships in Mahwah, Saddle River and Ramsey, New Jersey. The consent order also prohibits the dealerships from violating New York´s advertising guidelines for auto dealers.