VICTOR, N.Y. — Peak Performance Team announced the addition of 27-year industry veteran Tina L. Coffey to its staff of sales and training experts. Coffey will serve as regional sales director for the Southeast and will serve as PPT’s product and services expert and liaison to Georgia dealers.
Coffey has spent time in sales and as an F&I director in new and used dealerships from Honda to Lamborghini; she has also served the industry in the areas of online marketing, technology sales, and warranty administration.
Ad Loading...
Coffey said she feels she is responsible for providing and implementing ancillary products as a value-add to offerings in the finance menu, but that’s not all. “Learning how I can position dealers and assist in their success is key, that’s where the relationship-building comes in. That’s the commitment I intend to make to every dealer I partner with.”
Also joining the PPT team is Serena Martin, who brings eight years of automotive industry experience to her position as business development manager. Her experience includes sales, title work, and service contract and GAP sales. She has also contracted with dealers as a buyer, through vAuto and Stockwave, and as a new dealer mentor working alongside the American International Auto Dealers Association.
“The director for the AIADA told me that I really needed to connect with PPT because their service contract plan was the best! Little did I know that this would lead me to joining them,” Martin said. “It has been a wonderful journey so far, and I am looking forward to helping a larger number of Alabama dealers find even more success and provide the very best options to their customers.”
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
In this video, Reese Dailey explains how effective follow-up drives better results
across the dealership, including increased sales, higher F&I penetration, and
stronger customer retention.
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
