Radiant Ride Launches SMART Appearance Protection Program
Radiant Ride’s new SMART cosmetic service agreement program was designed to drive service and sales retention while offering customers a high-value interior and exterior protection product.
A new bundled appearance product from Radiant Ride offers interior and exterior protection for new and used vehicles.
Photo courtesy Radiant Ride
STOCKTON, Calif. — Radiant Ride announced the launch of its SMART cosmetic service agreement program. SMART was designed to help auto dealers protect the appearance of their customers’ vehicles and retain their business.
Short for “Small to Medium Area Repair Technicians,” SMART offers specified levels of prepaid interior and exterior cosmetic services. Executives said dealers retail the service agreement, which is available for all new and “newer used” vehicles, for $795 to $995 for terms up to five years.
Dealers who make SMART available to customers provide an attractive and high-value solution for owners who prize the appearance of their vehicle as a personal reflection, said Earl “Sticks” Brown, Radiant Ride’s founder and CEO.
“We know that consumers whose cars suffer minor cosmetic incidents don’t always know what to do about it — or if they do, how to source repairers and get those blemishes corrected quickly and affordably. Dealers offering Radiant Ride solve this dilemma for their customers by providing a one-stop solution for cosmetic repairs,” Brown said.
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