Response Logix, Digital Air Strike Announce Merger
Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association Convention.
LAS VEGAS — Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association (NADA) Convention. The combined company features two business units, with Response Logix offering a prospect-response digital marketing solution and Digital Air Strike offering social media and reputation management solutions.
“I’m excited to announce the merger of these two fast-growing, ground-breaking companies,” said Tom Mohr, president and CEO of Response Logix. “I’m especially excited that we have brought together a winning team of innovators and powerful digital marketing solutions that are second to none.”
The Response Logix product line features automotive Internet lead management tools SmartQuote, SmartFollow and RapidTouch. SmartQuote delivers a multi-vehicle price quote to the customer within 10 minutes of lead arrival while SmartFollow provides continuous e-mail and online advertising-based follow-up to prospects for up to 180 days. Through a partnership with an automotive call center, RapidTouch ensures that once the quote has been sent, a follow-up phone call is made to the prospect within 45 minutes, according to Response Logix.
“This merger brings together two very dynamic companies that complement each other in many ways,” said Alexi Venneri, co-founder and COO of Digital Air Strike, and chief marketing officer of the combined company. “In our industry, it is all about responding quickly, whether that’s to leads, online reviews or social media prospects. Our combined solution utilizes revolutionary technology and a team of strategic marketers to help dealers respond incredibly quickly and professionally throughout the entire sales and customer lifecycle.”
The Digital Air Strike product line offers a solution to fully manage more than 50 social media and review sites, enabling dealers to select from multiple levels of service, according to the company. Product service levels include the Defend package for outsourced online reputation management, the Conquer package for proactive social media marketing, and the Dominate package which offers the broadest combined automotive social media and reputation management solution.
In the near-term, the combined company will operate under both names while leveraging the combined management team.
More Auto Finance
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →