SEMA, the Specialty Equipment Market Association, will offer a full schedule of 46 seminars to SEMA Show attendees, from Monday, Nov. 4, through Thursday, Nov. 7. SEMA’s education program runs concurrently with the SEMA Show, set for Tuesday, Nov. 5, through Friday, Nov. 8, at the Las Vegas Convention Center (LVCC).
“Our seminar program at the Show is geared to help attendees succeed and prosper,” said Dr. Ken Pyle, SEMA director of educational services. “We asked SEMA members what they wanted. They told us they want to learn more about basic business skills and strategies, so we will be teaching marketing, personnel, finance and international business opportunities, to name a few topics.” Pyle said that more than 2,200 people attended one or more SEMA seminars at the 2001 SEMA Show.
The program begins Monday with a luncheon and keynote address by the President and CEO of the Chrysler Group Dieter Zetsche and Executive VP, Sales, Marketing and Service of the Chrysler Group Jim Schroer speaking about “Today’s Chrysler Group: The Industry’s Speed Shop.” The luncheon begins at 12:30 p.m. at the LVCC. The Chrysler Group is the featured Original Equipment Manufacturer of the 2002 SEMA Show.
SEMA is working with the Mobile Electronics Retailers Association (MERA) to provide five seminars in a program to benefit both industries. Pyle said, “These seminars will help both SEMA and MERA members. SEMA members will learn about mobile electronics business opportunities, and MERA members will learn about automotive product opportunities.”
“Tires at Two,” nine seminars sponsored by Goodyear Tire & Rubber Co., will cover a broad range of issues affecting the tire industry. Each day, Tuesday through Thursday at 2 p.m., experts will address topics such as legislation, insurance, marketing trends and selling with integrity.
Tickets for the keynote luncheon on Monday are $25, and may be purchased online at www.semashow.com or by calling SEMA, at 909/396-0289. There is no charge to registered SEMA Show attendees for seminars or technical workshops.
There are more than a dozen technical workshops scheduled during the SEMA Show. These programs will offer in-depth technical explanations on new products and new carmaker components.
A complete list of seminars, locations and other SEMA Show activities is available at www.semashow.com. More information about SEMA’s educational programs and scholarships is available from Pyle at kenp@sema.org, or 909/396-0289, ext. 125.
Hours for the 2002 SEMA Show are 9 a.m. to 5 p.m. Tuesday through Thursday, and 9 a.m. to 4 p.m. Friday.
This year’s SEMA Show will be organized into ten sections for the convenience of buyers. The sections are named: International Tire Expo; Mobile Electronics & Technology; Racing & Performance; Restoration Marketplace; Restyling & Accessories Center; Street Rod Alley; Trucks, SUVs, Truck Caps & Accessories; Wheels & Performance Tires; (the all-new) Performance Marine Pavilion; and General. Icons for each of the sections will help direct buyers and exhibiting personnel through the Show.
More information about the 2002 SEMA Show is available at www.semashow.com or by contacting ConvExx, Show Management, at info@convexx.com, or 702/450-7662. SEMA staff may be reached at 909/396-0289.
SEMA represents the specialty automotive industry. The trade association has approximately 4,500 member companies. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or www.enjoythedrive.com.
2002 SEMA Show Seminar Schedule
Business Accounting for Non-Financial Managers, Monday, Nov. 4, 9:00 AM, 10:15 AM
Marketing is Not a Department! It's Your Business!, Monday, Nov. 4, 9:00 AM, 10:15 AM
Mastering the Art of Networking, Monday, Nov. 4, 9:00 AM, 10:15 AM
Growing Your Profits by Developing Your Own Brand, Monday, Nov. 4, 9:00 AM, 10:15 AM
Sponsored by Mobile Electronics Retailers Association (MERA), How to Get Into the Mobile Electronics Business, Monday, Nov. 4, 9:00 AM, 10:15 AM
Pricing Strategies for Profits Plus, Monday, Nov. 4, 10:30 AM, 11:45 AM
Developing Customer Relations, Monday, Nov. 4, 10:30 AM, 11:45 AM
How to Build Repeat and Referral Business, Monday, Nov. 4, 10:30 AM, 11:45 AM
Let's Do It Together: Community and Competitors Cross-Promotions, Monday, Nov. 4, 10:30 AM, 11:45 AM
How Training Can Increase Your Bottom Line, Monday, Nov. 4, 10:30 AM, 11:45 AM
SEMA Education Week Luncheon and Keynote Address "Today's Chrysler Group: The Industry's Speed Shop", Monday, Nov. 4, 12:30 PM, N/A
Cash Flow - Show Me the Money, Monday, Nov. 4, 2:00 PM, 3:15 PM
Mastering the Art of Networking, Monday, Nov. 4, 2:00 PM, 3:15 PM
How to Compete When You Can't Compete on Price? Value!, Monday, Nov. 4, 2:00 PM, 3:15 PM
Bridge the Boomer-Xer Gap: Working with Different Generations, Monday, Nov. 4, 2:00 PM, 3:15 PM
Point of Purchase Materials and Marketing: How to Effectively Spend in a Tight Economy, Monday, Nov. 4, 2:00 PM, 3:15 PM
Are Increased Average Tickets In the Cards for You?, Tuesday, Nov. 5, 2:00 PM, 3:15 PM
The Impact of Federal Land Management Policies on the Off-Road Recreation Industry, Tuesday, Nov. 5, 2:00 PM, 3:15 PM
"Tires at Two" (Sponsored by GOODYEAR), Improving Retail Tire Store Bottom Line Profits, Tuesday, Nov. 5, 2:00 PM, 3:30 PM
"Tires at Two" (Sponsored by GOODYEAR), Smart Retailing for the Tire and Automotive Store, Tuesday, Nov. 5, 2:00 PM, 3:30 PM
"Tires at Two" Sponsored by GOODYEAR), Successful Tire Dealers Share Their Secrets, Tuesday, Nov. 5, 2:00 PM, 3:30 PM
"Tires at Two" (Sponsored by GOODYEAR), The TREAD Act: A Government Update, Tuesday, Nov. 5, 2:00 PM, 3:00 PM
Sponsored by Mobile Electronics Retailers Association (MERA), The Integration of Aftermarket Mobile Electronics with OEM Systems (Level 1), Wednesday, Nov. 6, 8:00 AM, 9:15 AM
Sponsored by Mobile Electronics Retailers Association (MERA), How to Close the Sale and Add-On to the Invoice at the Same Time, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
Small Businesses Don't Die, They Inadvertently Commit Suicide, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
Getting Your Press Releases Noticed, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
Turbocharging: What's the Advantage?, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
Streetwise Marketing, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
42 Volt Technology, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
Getting the Most from Your Yellow Pages Advertising, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
Europe: Secrets to Success in the Western Europe Accessories and Performance Market, Wednesday, Nov. 6, 9:30 AM, 10:45 AM
Vehicle Accessorizing: The Fast Track to Increasing Dealership Profitability, Wednesday, Nov. 6, 2:00 PM, 3:15 PM
Tires at Two" (Sponsored by GOODYEAR), Retail Tire Advertising: A Common Sense Approach, Wednesday, Nov. 6, 2:00 PM, 3:30 PM
"Tires at Two" Sponsored by GOODYEAR), Successful Tire Dealers Share Their Secrets, Wednesday, Nov. 6, 2:00 PM, 3:30 PM
"Tires at Two" (Sponsored by GOODYEAR), Tires of the Future: The Impact on Your Business, Wednesday, Nov. 6, 2:00 PM, 3:30 PM
Sponsored by Mobile Electronics Retailers Association (MERA), The Integration of Aftermarket Mobile Electronics with OEM Systems, Thursday, Nov. 7, 8:00 AM, 9:15 AM
Marketing and Training for the New Millennium, Thursday, Nov. 7, 8:00 AM, 9:15 AM
Marketing Pick-up and SUV Accessories to Women, Thursday, Nov. 7, 8:00 AM, 9:15 AM
Integrated Marketing Communications, Thursday, Nov. 7, 8:00 AM, 9:15 AM
OEM Niche Vehicles & Accessories: Opportunity or Threat?, Thursday, Nov. 7, 8:00 AM, 9:15 AM
Are Increased Average Tickets In the Cards for You? , Thursday, Nov. 7, 8:00 AM, 9:15 AM
Sports Compact Business Partnership Opportunities: Project Japan, Thursday, Nov. 7, 8:00 AM, 9:15 AM
Sponsored by Mobile Electronics Retailers Association (MERA), Expanding Your Product Mix, Thursday, Nov. 7, 8:00 AM, 9:15 AM
The Specialty Equipment Market in Mexico: Opportunities and Challenges, Thursday, Nov. 7, 9:30 AM, 10:45 AM
Sponsored by Mobile Electronics Retailers Association (MERA), Aftermarket & Performance Parts for Profit and Growth, Thursday, Nov. 7, 2:00 PM, 3:15 PM
"Tires at Two" (Sponsored by GOODYEAR), Selling With Integrity — How to be a True Professional, Thursday, Nov. 7, 2:00 PM, 3:30 PM
"Tires at Two" Sponsored by GOODYEAR), The Tire Industry's Insurance Market: What You Need to Know for Your Business, Thursday, Nov. 7, 2:00 PM, 3:30 PM
