FI showroom red and grey logo
MenuMENU
SearchSEARCH

Sonsio and Evolution by Dent Wizard Complete Merger to Better Serve the Vehicle Protection and Warranty Markets

The merger creates a leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America.

January 5, 2021
Sonsio and Evolution by Dent Wizard Complete Merger to Better Serve the Vehicle Protection and Warranty Markets

The merger creates a leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America.

2 min to read


DENVER – Sonsio LLC, a leading provider of vehicle protection and warranty programs to the automotive aftermarket, recently announced its merger with Evolution, Dent Wizard’s F&I vehicle protection division. The merger, effective January 1, 2021, creates the leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America. The combined company will operate under the “Sonsio Vehicle Protection” brand. 

The merger of these companies will allow us to expand our resources to better serve both our existing and future customers, dealers, and consumers with the highest level of customer satisfaction, attention to detail, and quality services.

Ad Loading...

David Jones, Sonsio’s president & CEO, will remain CEO of the newly integrated company. Lindsey Bird, the division president of Evolution, will serve as the president of Sonsio. With this union the company will have customer service locations in Denver, Phoenix, and St. Louis. Additionally, Sonsio will continue to service their appearance protection products through Dent Wizard’s network of technicians. 

Together, the combined organizations will serve more than 74,000 locations across all 50 states, Canada, and Puerto Rico. Sonsio will now be able to deliver a more extensive lineup of protection products for both new and aftermarket vehicles, increasing the company’s ability to drive value to partners through improved customer retention, new customer acquisition, and increased profitability.  

“Many of our relationships stretch out 5, 10, and 20+ years. We credit this longevity to our ability to quickly and expertly adjudicate claims, manage risk, and customize solutions to help our partners achieve their goals,” said Jones. “With our newly expanded organization, we will be able to offer an even more robust range of solutions to the marketplace.” 

“We could not be more excited about the future,” said Bird. “The merger of these companies will allow us to expand our resources to better serve both our existing and future customers, dealers, and consumers with the highest level of customer satisfaction, attention to detail, and quality services.”

Read: DealerSocket Launches All-New Service Scheduler for Dealership Sales and Service Departments

More F&I

Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Ad Loading...
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →