FI showroom red and grey logo
MenuMENU
SearchSEARCH

Texas Dealerships Rebranded After Sale

The Norm Reeves group of stores had owned the three rooftops in the greater Dallas-Fort Worth metro area that now operate under a homegrown group’s signature.

August 3, 2026
Photo of the exterior of a recently purchased Mazda car dealership with cars for sale parked in front

A Mazda dealership is one of the three stores sold in the recently completed transaction. All were rebranded to the Clay Cooley group signature.

Credit:

Clay Cooley Mazda


1 min to read


A growing Texas-based automotive group picked up three Norm Reeves-branded dealerships in a recently completed transaction.

The deal, brokered for seller The CAR Group by Pinnacle Mergers & Acquisitions, adds to the diverse stable of stores operated by Clay Cooley Auto Group.

Ad Loading...

The buyer renamed the Irving, Texas, Genesis, Hyundai and Mazda dealerships to reflect the Clay Cooley brand.

The CAR Group, which still owns and operates stores under the Norm Reeves brand in California, Florida and Texas, seemed to characterize the sale of the three Texas stores as a strategic market move.

“Over 30 years of experience in the retail automotive industry has taught us that growth over time comes from matching knowledge of markets to our long-term vision,” said CEO Taylor Conant in a press release on the transaction.

Clay Cooley, namesake president of the Clay Cooley group, said the newly acquired stores increase the group’s value proposition. “These are exceptional dealerships with strong teams and loyal customer bases.”

His group, nearing its 30th anniversary, now has more than 25 dealerships in its fold, while the Texas sale leaves the CAR Group with just under 20 locations.

Ad Loading...

More Industry

Video Thumbnail
Industry•November 3, 2026

Managing Expectations

Learn how proactive communication, setting clear expectations, and providing solutions when plans change can strengthen customer trust and improve the overall service experience.

Read More →
The outside of Willis Lexus car dealership in front of sunrise.
Industry•by Hannah Mitchell•November 2, 2026

Hawkeye State Dealerships Trade Hands

One auto group and a single store sell as part of a recent deluge of U.S. buy-sell transactions making 2026 a hot M&A year.

Read More →
Exterior of Porsche dealership
Industry•by Hannah Mitchell•October 28, 2026

Mainstay Georgia Auto Group Sells

Acquisition by Group 1 extends its presence in the U.S. luxury retail market with the addition of the 10-store stable.

Read More →
Ad Loading...
The outside of a Mt. Pleasant car dealership.
Industry•by Lauren Lawrence•October 28, 2026

New Auto Group Enters the Market

The Iowa transaction involved a Chevrolet GMC Chrysler Dodge Jeep Ram rooftop.

Read More →
Interior of black car with persons hands on steering wheel.
Industry•by Lauren Lawrence•October 19, 2026

Connection Drives Consideration

Convenience and safety are top priorities for American drivers when it comes to connected vehicles and the services they expect with their next car.

Read More →
Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
Ad Loading...
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
White Ford truck pulling a boat on a trailer.
Industry•by Hannah Mitchell•October 7, 2026

Auto Nameplate Loyalty Holds in Tough Times

Consumers have been faithful to brands despite financial pressures, and JD Power says that’s because automakers have made some wise moves.

Read More →
Two vans parked on road with scenic views behind.
Industry•by Lauren Lawrence•October 7, 2026

Top New Jersey RV Store Sells

Myer’s RV Superstore is expanding its footprint in the state with two new locations that it acquired from Ed Hutchinson Jr.

Read More →
Ad Loading...
mechanic standing under lifted car in a garage
Industry•by Lauren Lawrence•October 5, 2026

Alliance Analyzes Technician Pipeline

A new industry report examines the state of skilled trades in the U.S. and details the drivers of demand for automotive repair and how technicians enter and grow in the workforce.

Read More →