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Toyota Donates $1 Million to Hurricane Relief Effort

DEERFIELD BEACH, Fla. — Toyota Motor Sales, U.S.A., Southeast Toyota Distributors (SET) and its parent company, JM Family Enterprises (JMFE), donated $1 million to aid victims of Hurricane Charley.

by Staff
August 18, 2004
2 min to read


DEERFIELD BEACH, Fla. — Toyota Motor Sales, U.S.A., Southeast Toyota Distributors (SET) and its parent company, JM Family Enterprises (JMFE), donated $1 million to aid victims of Hurricane Charley.


The donation was given to the American Red Cross and to other relief efforts for those who were impacted by the storm.

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"There are many of us who are counting our blessings because we were fortunate to escape Charley's destructive path, but there are still thousands of people who are suffering from tremendous loss," said JMFE Founder and Honorary Chairman Jim Moran.


"Whenever there is a disaster, or an area of need, our associates never fail to step up to the plate and offer to help," added Moran. "This contribution gives our company, and the great people we have on our team, the chance to give back to our fellow neighbors who really need it."


Palm Toyota, in Punta Gorda, Fla., was destroyed by Hurricane Charley. It is one of 166 independently-owned dealerships within SET’s vehicle network. Ten of SET's dealerships in Florida, spanning Naples to Daytona, were impacted by the storm in addition to Palm Toyota.


"Thankfully, to our knowledge none of our Toyota family was injured by Hurricane Charley," said JMFE Chairman Pat Moran.


"Those of us who have been so fortunate to be out of harm's way now need to come forward and do all we can to help," she continued. "We hope that other companies and their associates are also inspired to lend a helping hand to alleviate the damage and suffering."

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“The generosity and compassion demonstrated by JM Family and Toyota Motor Sales sets an outstanding example of responsible corporate citizenship," said Bill Epps, executive director for the Broward County Red Cross.


The funds will be used to provide food, water, shelter, and counseling to families left devastated by Hurricane Charley.

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