TORRANCE, Calif. — Toyota Motor Sales, USA Inc. announced management changes for its Toyota and Lexus divisions, as well as for its Toyota Financial Services (TFS).
The following executive assignments are effective immediately:
Toyota Motor Sales USA Inc. announced management changes for its Toyota and Lexus divisions, as well as for its Toyota Financial Services (TFS).
TORRANCE, Calif. — Toyota Motor Sales, USA Inc. announced management changes for its Toyota and Lexus divisions, as well as for its Toyota Financial Services (TFS).
The following executive assignments are effective immediately:
David Nordstrom, vice president, TFS product and marketing, is appointed vice president, Lexus marketing, filling the position previously held by Deborah Wahl Meyer. Nordstrom will be responsible for all marketing activities for the Lexus Division. Nordstrom will report to Jim Farley, group vice president and general manager, Lexus Division.
Since joining TFS in 1990, Nordstrom has held management positions including corporate manager of product, remarketing and brand, and regional manager of TFS' Western Region.
Mike Wells, vice president and general manager, San Francisco Region, is appointed vice president, TFS product and marketing, replacing David Nordstrom. Wells will oversee the product development and marketing for TFS' insurance and finance products. Wells will report to David Pelliccioni, senior vice president, TFS sales and marketing.
Since joining Toyota in 1986, Wells has held management positions including vice president of sales and dealer development, Lexus, and vice president of marketing, Lexus. He also held the positions of corporate and general manager of Toyota Financial Services, Insurance, and corporate manager and dean of dealer education and development, University of Toyota.
Tom Devany, corporate manager, sales operations, is appointed general manager, San Francisco Region, replacing Mike Wells. Devany will be responsible for directing sales, service and parts, marketing, customer service, market representation and distribution for Toyota Division dealers in the San Francisco Region. Devany will report to Bill Fay, vice president of sales, Toyota Division.
Devany joined TMS in 1991 and worked most recently as corporate manager, sales operations, where he served as the sales department liaison with regional and private distributor offices.

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
Read More →
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.
Read More →
Try following these 20 steps to greater success in the dealer F&I office this year.
Read More →
A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.
Read More →