FI showroom red and grey logo
MenuMENU
SearchSEARCH

Toyota Offers Buy Back and Extends Warranty on Rusty Tacomas

Toyota Motor Corp. has offered to buy back Tacoma pickup trucks with frames rusted beyond repair and to extend the warranty on more than 800,000 of the vehicles in North America.

by Staff
May 8, 2008
2 min to read


DETROIT -- Toyota Motor Corp. has offered to buy back Tacoma pickup trucks with irreparable rusted frames and to extend the warranty on more than 800,000 of the vehicles in North America, Reuters reported.


Toyota is offering to buy back Tacoma trucks built between 1995 to 2000, with frames so badly rusted they cannot be repaired, at one and a half times the suggested retail price for a vehicle in excellent condition as calculated by Kelly Blue Book.

Ad Loading...


In addition, the Japanese automaker will extend the warranty on Tacoma frames from the standard 3-years or 36,000 miles to 15-years with unlimited mileage for the rust problem.


Toyota said it expected that a small number of the 813,000 trucks covered by the action would have frames so rusted it would require a buyback. Those were more likely to be in areas with heavy snow that are exposed to road salt, it said.


The cost of the sweeping buyback and extended warranty program was not clear.


The Tacoma frame rust appears to stem from a production problem that kept the components from getting enough undercoating when they were manufactured, the automaker said.


The trucks were built at the New United Motor Manufacturing plant in Fremont, Calif., which is a joint venture started in 1984 by Toyota and General Motors.

Ad Loading...


The unusual customer-service action comes amid slumping U.S. truck sales and at a time when the world's No. 1 automaker faces new scrutiny after a string of glitches that has threatened to mar its industry-leading reputation for quality.


A Toyota letter to its North American dealers outlining the terms of the buy back and other company documents pertaining to the problem with Tacoma frames rusting were posted on the Web site of the Washington, D.C.-based Center for Auto Safety. Letters to Tacoma customers began going out in March.


Topics:F&I

More F&I

Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
F&Iby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Ad Loading...
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
F&Iby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →