US Bank to Offer Financing Decisions Through AutoGravity
A new partnership between U.S. Bank and AutoGravity adds a vehicle-financing application and pre-approval component to U.S. Bank’s website.
MINNEAPOLIS — U.S. Bank has launched a digital offering on its website that allows consumers to shop for a new car and get pre-approved for a loan, all before actually stepping foot in a dealership, the company announced. Working with financial technology startup AutoGravity, U.S Bank created a new platform on USBank.com that provides a simplified, streamlined loan application process for users that typically takes just minutes to receive a loan decision.
Car buyers using the new U.S. Bank tool simply pick their car and select a dealership online, apply for a pre-approval for a U.S. Bank loan online, close the loan at the dealership, and drive off in their new car, according to John Hyatt, executive vice president of consumer dealer services for U.S. Bank.
“We want our customers — both car buyers and dealerships — to have the best, most seamless experience possible,” Hyatt said. “This technology helps us get the buyer in the driver’s seat sooner and brings pre-approved customers to the dealership.”
Besides saving time, the new technology improves customers’ overall car-buying experience by providing them with pre-approved loan terms going into the dealership, said AutoGravity founder and CEO Andy Hinrichs.
“Together, AutoGravity and U.S. Bank have taken the first step on a journey to revolutionize the digital car-buying experience, empowering U.S. Bank’s customers to finance their next car in minutes, anytime and anywhere they want,” Hinrichs said.
U.S. Bank’s digital loan platform is currently available via the U.S. Bank website for those individuals looking to buy a new car through dealerships served by U.S. Bank. It will expand to the bank’s mobile app and be available to used car buyers and co-applicants in the coming months, according to the company.
More F&I

Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →