U.S. DOT Proposes New Helmet Rule
The U.S. Department of Transportation has proposed an amendment to its safety rules for motorcycle helmets, which would require manufacturers to use larger labels to identify certified helmets.
The U.S. Department of Transportation has proposed an amendment to its safety rules for motorcycle helmets, which would require manufacturers to use larger labels to identify certified helmets.
The proposal will make it harder for riders to use novelty helmets in states that require DOT-certified helmets, said U.S. Transportation Secretary Mary E. Peters.
“Novelty helmets do little to protect riders during an accident,” said Peters. “This proposal will make it easier for riders to know in advance whether the helmet they buy will keep them safe.”
The proposal would require manufacturers to place a larger, tamper-proof DOT label on the back of certified helmets. The new labels will make it harder for vendors to remove the labels on safe helmets and affix them to the unsafe novelty helmets.
The proposed rule would also toughen the testing standards used on helmets before they receive DOT certification, including how the helmets hold up during impact, whether objects can penetrate the helmet, and how well the helmet stays in place during a crash.
Recent tests of non-DOT-certified novelty helmets showed they fail to meet current DOT performance tests.
“As our testing has shown, these ‘novelty’ helmets do not have the energy absorbing capacity to protect a rider in a highway crash,” said David Kelly, acting NHTSA administrator. “A DOT-certified and labeled helmet … will help consumers make more knowledgeable decisions when purchasing a helmet.”
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →