FI showroom red and grey logo
MenuMENU
SearchSEARCH

USEA Appoints Greg Leonard CFO

US Equity Advantage has added Greg Leonard to its leadership team, naming the veteran executive as CFO.

by Staff
August 14, 2018
USEA Appoints Greg Leonard CFO

 

1 min to read


ORLANDO, Fla. — Biweekly loan processing provider US Equity Advantage announced that Greg Leonard has joined its leadership team as CFO. Leonard has more than 30 years of financial, accounting, and leadership experience with both domestic and international companies, including serving as CFO for Hard Rock Café International, Signature Flight Support, and Floor & Décor Outlets of America.

Leonard is responsible for overseeing USEA’s finance and compliance departments where he will ensure the necessary resources and disciplines are in place to support the company’s continued growth in the automotive market. He will also work closely with state banking departments on the money transmission audits that occur annually with each of the 38 states where USEA holds a money transmitter license.

Ad Loading...

“Greg brings tremendous skills to our finance and compliance teams from his experience working with large and complex organizations,” said Robert Steenbergh, CEO of US Equity Advantage. “As US Equity Advantage continues to grow, we’ll be well positioned to meet our goals moving forward with Greg as CFO. He will also be very involved in helping to shape the strategic direction of the organization.”

More Auto Finance

Tiny toy car in front of small stacks of coins
Auto Financeby Hannah MitchellAugust 5, 2026

Subaru Enters Lending Business

The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Financeby Lauren LawrenceAugust 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Photo of document next to calculator and inkpen
Auto FinanceJuly 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →
Ad Loading...
silver car in background with hand in front holding out a set of keys, Trade-In Trouble, F&I and Showroom
Auto Financeby Lauren LawrenceJuly 20, 2026

Trade-Ins in Negative Equity Reach New Heights

As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.

Read More →
Two men in suit jackets shaking hands in front of a new-looking white vehicle
Auto Financeby Hannah MitchellJuly 15, 2026

Auto Credit Plentiful

June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.

Read More →
Woman's hands holding an wallet empty of cash
Auto Financeby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Three men smiling for headshots
Auto Financeby Lauren LawrenceJuly 1, 2026

Porsche Financial Services Shifts Structure

After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Photo of man holding a car key
Auto Financeby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →