ORLANDO, Fla. — In a move designed to elevate the user experience for dealers and car buyers, US Equity Advantage has partnered with The Impact Group to integrate its AutoPayPlus F&I service with Impact’s Fusion Menu presentation software.

AutoPayPlus is a web-based selling system that helps finance managers guide car buyers to a more informed buying decision for USEA’s biweekly and early loan payoff service. Executives said The Impact Group’s “cutting-edge” menu applications and innovative F&I methods deliver a low-pressure sales approach for AutoPayPlus that can lead to increased product penetration and profitability per transaction.

“For years, we’ve seen how autopay loan acceleration programs can produce tremendous benefits for car buyers while delivering an extremely effective closing and product affordability tool for the F&I office,” said Garrett Thorpe, COO of The Impact Group. “That’s why we’re excited to partner with US Equity Advantage to promote AutoPayPlus and enhance the sales experience for F&I managers and customers alike.”

“Impact’s Fusion Menu is the perfect complement to our business philosophy that focuses on helping customers, not simply selling them,” added Robert Steenbergh, CEO of US Equity Advantage. “Their interactive sales presentation uses a consultative approach to deliver information about AutoPayPlus that is tailored to the customer and their car purchase.”