Weston to Fill New C-Suite Role at CNAN
CNA National has appointed seasoned executive Jeff Weston to the newly created position of chief product officer.


SCOTTSDALE, Ariz. — CNA National has appointed Jeff Weston to the newly created position of chief revenue officer. He is responsible for leading the company’s sales, marketing, product, and account management teams.
“There is tremendous change taking place in our industry now and for the foreseeable future,” said Joe Becker, president and CEO. “We need the right people in place to navigate these transitions. I am confident that Jeff’s experience will enable him to provide the vision and structure we need to achieve our goals and continue to build on the accomplishments of the past 37 years.”
Weston is a skilled business development professional with a proven track record in growing revenue, increasing sales and inspiring successful teams. He has served in leadership roles in a variety of industries, including automotive as well as aerospace and pharmaceuticals.
“I’m excited about the opportunities and challenges presented by the F&I industry,” said Weston. “CNA National is a highly reputable company that will be a premier provider for auto dealerships for decades to come. I am happy to be part of it.”
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →