Wise F&I Launches WiseCARE in 50th State
Wise F&I’s vehicle appearance protection plan is now available in the State of Washington, completing a nationwide rollout that began in 2013.
ST. LOUIS — Wise F&I announced that WiseCARE, a vehicle appearance protection program the provider launched in 2013, has expanded to the State of Washington to complete a nationwide rollout. WiseCARE is available for new or used vehicles with coverage benefits that may include paintless dent repair, cosmetic alloy wheel repair, windshield repair, interior and exterior surface repair, and 24/7 emergency roadside assistance, including key replacement.
The availability of specific coverage benefits varies by state and specific WiseCARE contract form. WiseCARE is a fully insured product, with no chemical application, and one of the first of its kind to the ancillary finance and insurance market, noted Matt Croak, the company’s president.
“What makes WiseCARE unique is that the coverage does not require chemical application to a vehicle, and the ability to bundle the product or purchase coverage a la carte,” Croak said. “We have worked to develop WiseCARE as a product that provides the flexible coverage options the consumer is looking for to protect their vehicle and keep it looking ‘new in the wrapper.’”
WiseCARE offers a mobile app for online claims and is available for electronic contracting like all of the Wise F&I products, including GAPWise, VALUEWise, WiseTVP, WiseMVP, TIREWise, THEFTWise and KEYWise. All products are fully compliant and underwritten by an A-rated (or better) insurance carrier, all according to the announcement.
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →