Zurich Acquires Sea Pine Technologies
Zurich North America has acquired Sea Pine Technologies in a move billed as a path to increased F&I sales for Zurich’s auto dealer customers.

Zurich executives believe the purchase of Sea Pine Technologies will expand the company’s F&I capabilities and strengthen its dealer- and customer-facing solutions.
SCHAUMBURG, Ill. — F&I products provider Zurich North America has acquired Sea Pine Technologies, a company specializing in digital applications for the marketing of vehicle protection products. Executives said the move further expands Zurich’s automotive F&I capabilities and strengthens its innovative offerings to auto dealers and car buyers.
“Zurich continues to invest in the businesses and customer segments where it sees the best opportunities for excellence,” said Kathleen Savio, CEO of Zurich North America. “This acquisition builds on our strengths by delivering competitive capabilities for us in North America and accelerates our delivery of innovative and valued solutions to our customers.”
Founded in 2016 and based in Dallas, Sea Pine offers several proprietary digital applications designed to enable dealers to meet the growing consumer demand for automotive F&I products, retain customers, and increase their bottom lines.
“We are extremely excited to become a part of Zurich North America, truly a first-class organization that puts an emphasis on being at the forefront of innovation and bringing real distinguishable value to its dealer network,” said Sea Pine Technologies CEO Andrew Rosen. “Motivated by a desire to offer relevant and productive technology solutions to an automotive industry that is rapidly changing, we are confident this move will have a meaningful impact on shaping its future.”
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →