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Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.
Read More →E-mail is still a powerful tool in a retailer’s customer-acquisition efforts, a new report indicates. Organic search and cost per click still lead the way, however.
Read More →Special finance expert explains how he would spend his advertising dollars to attract credit-challenged customers in today’s market.
Read More →Cars360 draws upon Cars.com’s vast audience of in-market car shoppers to drive new traffic to a dealership’s website or Cars.com Dealer Profile.
Read More →Ally enhances its training services, and revamps its lead-generation solution by adding a professional marketing fulfillment service to help drive prospects into the showroom.
Read More →The executive responsible for dropping Facebook from the automaker’s ad budget departs after two years as head of GM’s marketing team.
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The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
Read More →Fresh from AFSA and NADA, the editor believes the auto industry is not only back, it’s strong and ready to push forward — and that goes for finance, too.
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Ally's new Vehicle Intercept Program is designed to drive showroom traffic and increase new-vehicle sales at General Motors and Chrysler dealerships.
Read More →ADP Dealer Services and its Digital Marketing group have acquired Autotegrity from Link Ventures and Cogo Labs to expand a facility that’s focused on optimizing the online shopping experience for consumers.
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