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Edmunds.com reached a Facebook milestone by gaining more than 100,000 “likes” on the social network. The vehicle information site is now the top automotive info website on Facebook and Twitter.
Read More →The dealer services and Internet marketing provider launched a new service that teams dealers with a social media expert to help with localized promotions.
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Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.
Read More →Retailers have already increased their share of impressions by 10 percentage points, amassing one quarter of all impressions served.
Read More →SOCIALDEALER, a social media management company, has hired Brian Fjeldsted as its director of corporate development.
Read More →Ford Motor Co. is expanding the reach of its customer service agents, who will now be accessible on such social media sites as Facebook and Twitter.
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The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
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Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.
Read More →Fresh from AFSA and NADA, the editor believes the auto industry is not only back, it’s strong and ready to push forward — and that goes for finance, too.
Read More →A report by Change Sciences Group revealed that some banks and other financial services firms are using social media to change their image.
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