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NewsFebruary 9, 2012

Dealer.com Launches Digital Website Suite

Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.

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NewsFebruary 9, 2012

Response Logix, Digital Air Strike Announce Merger

Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association Convention.

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NewsFebruary 9, 2012

AutoTrader.com Launches New Advertising Services

AutoTrader.com has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.

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NewsFebruary 7, 2012

Experian Automotive Launches AutoCheck Elite

Experian Automotive has launched AutoCheck Elite, a program for automotive dealers that provides information and insights into the market, vehicles and customers.

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ArticlesFebruary 7, 2012

6 Digital Marketing Tools to Consider

Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.

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Articlesby Gregory ArroyoFebruary 7, 2012

Changing the Rules

Mota Motors isn’t looking to jump into the pricing game with its new platform for marketing used inventory online. In fact, the company’s chief executive says Mota is creating a whole new category for digital marketing.

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NewsJanuary 26, 2012

Media Firm, Experian Team Up on TV Advertising Solution

TRA Inc. and Experian Automotive announced the launch of “Media TRAnalytics TV Auto Ratings," a patented software solution designed to help advertisers target networks and programs that best reach their desired consumers.

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Sales Driverby Cory MosleyJanuary 17, 2012

Top Priorities for 2012

Four marketing and dealership experts tell the magazine’s sales strategist to expect big things from social media, mobile marketing and data mining in 2012.

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NewsJanuary 10, 2012

New Marketing Service Launches for Dealers and Finance Sources

Direct Credit Marketing Inc. is a newly launched company aimed at helping finance sources, dealers, and credit unions select the best method of marketing for their individual needs.

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NewsDecember 20, 2011

Colorado Puts the Brakes on TrueCar

After hitting an impasse with auto industry skeptics, TrueCar is facing another setback. The embattled company and its dealers were notified by the Colorado Department of Revenue that they could be in violation of five of the state’s advertising rules.

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