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The Alpha Dawg predicts that the latest round of technology disrupters will deliver more missed opportunities than closed deals.
Read More →What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.
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Program designed to spur friendly competition among digital marketers industrywide will accept entries until May 12.
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Roadster’s Andrew Moss and Rudi Thun say they’ve created a digital transactional platform that works both in a buyer’s home and in the showroom. But as they readily admit, not every dealer is the ideal user.
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Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.
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Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.
Read More →Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.
Read More →The digital marketing firm today announced the promotion of Napolean Rumteen to vice president of dealer relations, a new role created to increase the firm’s level of service to its dealer and OEM partners.
Read More →The executive, who founded research firm Dataium in 2009 before joining LotLinx in September, also assumes the title of chief product officer.
Read More →With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
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