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Articlesby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

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ArticlesFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

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Videosby StaffDecember 8, 2025

Remove the Warranty

Learn how you can show your F&I customers the unmistakable value of your offering.

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Articlesby StaffNovember 17, 2025

F&I in the Gap

The office’s offerings can make the difference for cash-strapped consumers in an unpredictable market.

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ArticlesAugust 19, 2025

It’s Time to Rethink What We Sell In the F&I Office

EV tires happen to be a perfect gateway to other sales as adoption grows.

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ArticlesMay 30, 2025

The Invisible Leak in F&I

There are solid ways to plug it and achieve sales in the process.

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ArticlesFebruary 18, 2025

If You Must Know

The secret to optimum sales isn’t the close. What is?

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Articlesby Rick McCormickSeptember 3, 2024

The Five Myths of F&I

Focus on real-world facts, and the customer will buy in.

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ArticlesJuly 23, 2024

Trust Me … It’s all About Credibility

Take a deeper dive for F&I sales so the customer doesn’t rush out the door.

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ArticlesJuly 9, 2024

Check This

A compliance checklist is a must for dealerships on every deal.

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