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Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

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Why Video is Important to Communicate with Your Customers

Video is a great way to reach customers to communicate how they want to receive their vehicles.

Can You Hear Me Now? Social Listening for Success

By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.

PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

Dealer.com Launches New Advertising Product to Help Dealers Reach In-Market Shoppers Across Connected TV and Over-The-Top Video Channels

New advertising delivers hyper-targeted video ads in the age of “cord-cutting” and internet TV.

What’s Your Currency in the New Reality?

Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?

Chatbots Are Reshaping the Way COVID-19 Era Retailers Connect with Customers

Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.

The Importance of Online Reputation Management for Automotive Dealers

As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.

The Digital Revolution is Upon Us

An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.

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High-Tech, Soft-Touch Transactions for Gen Z in F&I

Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.