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digital

Customers Dissatisfied With Lenders' Digital Experience

J.D. Power U.S. study reveals low satisfaction with their digital solutions.

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8 Ways Small Dealers Can Compete With Big Franchises

The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.

The Dawn of Digital Cars

Chrysler owner Stellantis presents a strategy to generate additional revenue through in-vehicle services.

Digital Retail: What Happened to Middle Ground?

If you have been using digital retailing primarily as a lead generation tool, or if you are still using archaic contact requests, it’s time to put some serious thought into the middle ground of the digital retailing revolution.

The Secret to Winning Todays Digital Buyer: Put the ‘I’ Back in Omnichannel

As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.

An Interview with Digital Air Strike’s Jason Barrie

In today’s dealership environment, strong data is the play. But keep in mind, it’s not just technology, it’s about the dealership experience.

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

Why Video is Important to Communicate with Your Customers

Video is a great way to reach customers to communicate how they want to receive their vehicles.

Can You Hear Me Now? Social Listening for Success

By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.

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PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

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