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Chatbots Are Reshaping the Way COVID-19 Era Retailers Connect with Customers

Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.

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The Importance of Online Reputation Management for Automotive Dealers

As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.

The Digital Revolution is Upon Us

An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.

High-Tech, Soft-Touch Transactions for Gen Z in F&I

Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.

Why Your Dealership Needs a Digital Concierge

So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.

Beyond the Cookie: 4 Ways to Deliver Personalized Experiences

When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.

4 Ways to Identify Motivated Car Shoppers

Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.

3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

Servicecontract.com Announces Launch to Increase F&I Sales

New company launches online Vehicle Service Contract provider.

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Manufacturers Look to Evolve Auto Shopping Experience with Enhanced Digital Features

In the J.D. Power 2020 Manufacturer Website Evaluation StudySM—Winter, Land Rover and Mitubishi ranked highest in respective segments.