Dealers, OEMs At Odds Over Digital Ad Strategies, Netsertive Finds
Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.
Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.
A new Michigan bill that would allow ‘autocycle’ manufacturer Elio Motors to sell directly to consumers spurs the Federal Trade Commission to urge all states to lift bans on direct-to-consumer sales.
Automakers are responding to consumer demand for third-row seating, but in doing so are compromising quality and cargo space, according to a recent study by J.D. Power.
In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.
Michelle Morris has joined the social media giant as vertical lead for the auto segment. In her new role, Morris will work with auto manufacturers to build their brands.
The conspiracies affected more than $5 billion in automobile parts sold to U.S. car manufacturers, and more than 25 million cars purchased by American consumers, the Department of Justice announced.
Pandora reached two milestones this week. The Internet radio service is now integrated into 2.5 million vehicles through 23 major manufacturers. It also has established relationships with eight aftermarket manufacturers.
Several manufacturers are helping victims of Hurricane Sandy with special discounts on vehicles and by donating to the American Red Cross.
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