MENLO PARK, Calif. — Facebook announced the hiring of Michelle Morris as vertical lead for the automotive industry. She will report to Dan Creekmore, U.S. Group lead for the auto. Morris will be based out of Facebook Detroit, working with leading auto manufacturers to help them use Facebook to build their brands and drive vehicle sales.    

Morris spent seven years at Google leading advertising strategies for the company’s North American automotive team before joining Facebook. Before Google, Michelle ran the Chrysler Brand account at BBDO and held leadership positions in the advertising agency’s corporate marketing, retail sales training and human resource departments.

“I am honored to join Facebook’s talented team and cannot wait to partner with our agencies and clients to drive their business objectives forward,” Morris said. “With Facebook’s offerings, automotive marketers can build and strengthen brand opinion, consideration and loyalty while maximizing efficiencies at every level of the purchase funnel. There has never been a more exciting time to work in the auto industry and Facebook’s unique capabilities will deliver results across the entire vehicle shopping and ownership experience."

Morris was honored as one of Crain’s Detroit 40 under 40 professionals and serves as a founding board member of the Cassie Hines Shoes Cancer Foundation.