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MAX Digital Partners With LotVantage to Drive Social Leads

MAX Digital and LotVantage have combined their digital retail and marketing acumen in an effort to make social lead generation easier for auto dealers.

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Dealer-FX to Drive Tier 3 Marketing for Mitsubishi Canada

Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.

DAS Adds Trade-in Values Via KBB.com

Kelley Blue Book has integrated with Digital Air Strike’s Response Path intelligent messaging platform to deliver consumer-facing trade-in valuations.

NLRB General Counsel Throws Dealers a Lifeline

President Trump’s pick for Labor Board general counsel just swung the pendulum back to an employer-friendly stance. Human resources expert weighs in.

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

Alexi Venneri Joins PALS Roster

Digital marketing expert and successful technology entrepreneur Alexi Venneri of Digital Air Strike will deliver a featured presentation on social media brand management at the upcoming P&A Leadership Summit.

Sales Rock Stars Still Exist

Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.

Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

NADA Hires Digital Media Director

The National Automobile Dealers Association (NADA) has hired Abram Olmstead as its digital media director. He will oversee the NADA's communications efforts across all digital platforms.

Edmunds Launches Mobile-Optimized Ad Solution

Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.