Chrome Systems
Corporation, provider of automotive data, configuration technology and
commerce solutions, and Autobase, provider of Sales Force Automation
software, announced that Chrome Carbook(TM) will be accessed
directly from within Autobase Interactive(TM).
Autobase, Inc. has been providing Customer Relationship Management
(CRM) software to the automotive industry since 1988, with systems in
place on 8,000 desktops in 46 states. According to the company, their most recent release,
Autobase Interactive, is a CRM suite that manages, analyzes, and makes
client information readily accessible for dealership sales staff and
managers. The information in the system can then be used to create new
client relationships and generate repeat and referral business.
Chrome Carbook, a Web-based vehicle configuration, comparison and
pricing tool, will be an integral part of Autobase Interactive, says the company. A
dealership's sales agent can help a customer build a vehicle using
Chrome Carbook, and then further the sales process by comparing the
vehicle with competitive makes and models. By sharing this competitive
information with the customer, dealers have a better chance of selling
the benefits of their models over other models, thereby securing the
sale.
"There is an amazing amount of synergy between our companies and
our products," said Danny James, vice president of Marketing at
Autobase. "The ability for dealership sales personnel to not only
knowledgeably compare the vehicles they represent; but also explain
why their vehicle better fits the needs of the customer is a crucial
step toward securing the sale and creating a satisfied customer for
life."
About Chrome
With more than 13,500 clients, including half of all automotive
dealers in the U.S. and Canada, Chrome provides vehicle content,
software, technology and services to deliver complete enterprise
solutions to all segments of the retail automotive industry. These
segments include manufacturers, fleet companies, dealers, Internet
sites, and financial institutions.
Chrome provides
the North American ordering system for General Motors and its 8,300
dealers.
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