F&I

6 Signs Your Marketing Is Holding You Back

6 Signs Your Marketing Is Holding You Back

Marketing moves fast. The tools, tactics, and technologies that were effective just a few years ago have given way to new approaches that prioritize personalization. It’s no longer all about the business—it’s about what your business can do for your shoppers.

The Bell Curve

In this video, David McKellar from the Automotive Training Academy by Assurant describes the...

In this video, David McKellar from the Automotive Training Academy by Assurant describes the correlation of a bell curve and your customers.

Cash Deal Bias

Utilize smart discovery and relate your product’s benefits to the customers unique situation and...

Utilize smart discovery and relate your product’s benefits to the customers unique situation and watch your cash deal production grow.

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