Fort Lauderdale, Fla.—Experian, a global information solutions company, recently announced the launch of AutoXpert, a new service that helps local media generate more revenue by optimizing results for automotive advertisers — media’s largest ad category.

AutoXpert integrates AutoCount, Experian Automotive’s leading reporting solution for data intelligence on new- and used-vehicle sales, with Experian’s SimmonsLOCAL, a consumer panel database containing information on consumer demographics in each of more than 209 U.S. DMAs. Users can quickly and easily analyze automotive sales for dealers in their market using AutoCount, then map sales and overlay customer estimates and media data using SimmonsLOCAL.


-Delivers monthly updates of new automobile title registrations by dealer, car make, transaction type and buyer location.

-All 209 DMAs in the U.S. media markets are covered with the largest available sample sizes of 30,000-40,000.

-Integrated platform with mapping eliminates the need to piece together disparate data sources.

-Plot dealer locations and analyze trade area populations for media behaviors.

-Analyze qualitative consumer data or auto sales across loaded cable zones.