LOS ANGELES—AutoSurvey, an e-mail and call center survey system that provides immediate and relevant customer feedback in real time, recently announced the launch of a new Floor Traffic Survey.

The survey allows dealers to survey unsold prospects, find out why they didn’t make a purchase and get them back in the show room. Dealers using the system are seeing response rates as high as 46 percent.

By using AutoSurvey, dealers can manage customer issues immediately, contact the customer to let them know their feedback has been received, assign the issue to staff within the dealership, track staff and customer comments and measure the resolution cost when issues are closed.