Fort Lauderdale, Fla. and Columbus, Ohio—AutoUSA and Auto Dealer Traffic announced their partnership in offering Internet marketing, search engine marketing and search engine optimization services to retail automobile dealerships.

The new AutoUSA search program provides another way for dealers to connect with online customers and drive traffic to their Web sites.

The new program will provide dealers a targeted marketing medium with measurable return on investment results.

AutoUSA and Auto Dealer Traffic will offer search engine optimization systems designed to improve auto dealers’ rankings in leading search engines like Google, MSN and Yahoo! It will also offer search engine marketing systems designed to drive online buying traffic into local auto dealerships through pay-per-click and site inclusion programs. This traffic includes both buyers and service customers.