ATLANTA—Clear Intelligence Inc., the parent company of Mydealerreport.com, released the first ever U.S. Auto Dealership Behavior Report.
Mydealerreport.com uses a 23-point survey system that rates the buying process, the sales associate’s expertise, vehicle selection, financing options, trade-in process, service department, amenities and legal issues such as past or pending lawsuits. Each report includes in-depth consumer comments.
The results show that the biggest challenge for manufacturers and ownership groups is monitoring dealership behavior.
“How a consumer perceives an auto industry brand is directly influenced by their actual car shopping experience,” said John Isaac, president and CEO of Clear Intelligence Inc. “According to recent reports, dealership groups are having difficulties moving inventory at the rate of production. We are now seeing how a manufacturer’s production output may be controlled by consumer-dealership interaction.”