Schaumburg, Ill. — Experian Automotive has announced that as part of the new release of its AutoCheckMembers.com Web site, its dealer subscribers can now view and print AutoCheck vehicle history reports in Spanish. This new option, which comes at no additional charge to the dealer's existing AutoCheck service, marks the industry's only Spanish-language vehicle history report and offers the same detailed vehicle history information that has always been found in the AutoCheck report.
Hispanic Americans have emerged as a key influencer in the automotive industry. According to Experian Simmons Research Spring 2006 National Consumer Study, the number of Hispanic Americans that have purchased new or used cars or light trucks has increased by more than 100 percent over the past three years. By providing full, Spanish-language vehicle history reports to their customers, dealers can directly address the needs of a population that, in many regions, constitutes a considerable portion of the vehicle-buying public.
In addition to providing a Spanish version of the full vehicle history report, which includes key information on potential problems in the vehicle's history, Experian Automotive offers the AutoCheck Buyback Protection terms and conditions in Spanish. Here, Spanish-speaking used vehicle buyers can more easily understand and take advantage of the protection plan in which Experian Automotive will buy back a vehicle that is proven to have major title brands not found on its AutoCheck report, subject to the Buyback Protection terms and conditions.