CINCINNATI — CallCommand, a provider of Web-based solutions that increase customer retention, loyalty and automobile dealer profitability, has appointed Monte Zator to vice president of OEM Solutions. In this new position Zator will be responsible for the development of strategic automotive alliances, as well as increasing penetration with the major Asian and West Coast OEMs. He will be based out of CallCommand’s Irvine, Calif. office.

Zator brings to CallCommand more than 25 years of senior management and executive experience in automotive sales and marketing. Prior to CallCommand Zator was managing director, West Coast OEM, with Reynolds and Reynolds, where he managed a team that supervised Reynolds/OEM client marketing and execution campaigns. Prior to that he served as vice president sales-automotive OEM Alliance for Who’s Calling. Before Who’s Calling, Zator served as vice president of marketing at

Zator has an extensive marketing background in automotive based marketing communications.